About
Early on, I sat behind a one-way glass and watched someone fail a flow I was quietly proud of. She was lost in about forty seconds. That was the day I stopped designing for my own taste and started paying attention to what people actually do. Most of how I work traces back to that afternoon.
The journey
2021
I joined thinking design ended at the mockup. It didn't. Watching my screens fall apart on a cheap Android phone taught me more than any course did.
2022
This is where I got comfortable with mess — enterprise features across web, iOS and Android, on tight sprints. I built my first real design system here, mostly because handoff kept going wrong and I got tired of it.
2023
I ended up doing more than design here — curriculum, roadmap, sitting in rooms where budgets got decided. Learning to explain why a design choice mattered to people who didn't care about design was its own skill.
2024
I went freelance so I could own the whole thing — the research, the arguments, the shipped screens, and the awkward moment where you find out if it worked. MBBS Planet, Ritualy, and the campus app all came out of this stretch.
Design philosophy
“I'm not chasing awards. I want the person using the thing — often stressed, often on a slow phone — to get through it without noticing me at all. If they do notice, something's usually gone wrong.”
The Design of Everyday Things — Don Norman · Refactoring UI — Wathan & Schoger · Continuous Discovery Habits — Teresa Torres
Lo-fi when I'm wireframing, Punjabi classics when I'm pushing pixels around.
A desk in Delhi, one extra monitor, and a paper notebook I start every project in. There are more sticky notes on my wall than I'd like to admit.
Most weeks I take apart a product I like and try to figure out why they made a call I wouldn't have. Half of what I know started as 'wait, why did they do that?'
Delhi, India — collaborating comfortably across time zones with distributed teams.
Open to senior product design roles. The fastest way to my calendar is the contact page.
Four case studies with the receipts included.