Work
Each project below covers the full arc — the business problem, the research, the design decisions and what actually happened after launch. Numbers included.
Fintech · AI · Mobile App
Most people who invest in India are juggling four apps and still don't really know how they're doing. TradeX is my answer to that: one calm, dark-mode app that tracks your portfolio, shows performance honestly, and uses AI to explain what's happening in plain language — so a first-time investor isn't left staring at a chart, wondering what it means.
App, not four
Dark-mode first
AI guidance
View case study
Video Streaming · Creator Economy · Web App
Vibeo is a video streaming platform with a simple hook: viewers earn rewards for the time they already spend watching and engaging, and creators earn from the audience they build. It's a genuinely two-sided product, so I worked across both — how you discover and watch on one side, and the dashboard where a creator sees their growth, audience and earnings on the other.
Sides, one platform
Dashboard, whole business
Numbers made legible
EdTech SaaS · Consumer Web
Clearing NEET is the easy part. Then comes counselling — thousands of colleges, cutoffs that move, and deadlines measured in hours — and most families work it out on WhatsApp forums and last year's PDFs. MedCompass is where I tried to turn that panic into something a family can actually follow: a predictor, a choice-filling tool, and college pages that tell the truth about fees.
Fewer UI inconsistencies
Users usability-tested
Validation rounds
B2B Service Platform · Cultural Tourism
Most cultural tourism is watching from the sidelines. Ritualy is a marketplace that gets travellers actually invited to real Indian weddings, and gets host families comfortable enough to welcome a stranger to the biggest day of their year. The whole job, really, was designing trust between two people who've never met — around something very personal.
User journeys mapped
Breakpoints designed
End-to-end booking flow
EdTech · Mobile App
Miss 75% attendance at an Indian university and you can be barred from exams — yet students track it in their heads, hear about room changes too late, and clear doubts by ambushing faculty in the corridor. CampusOne pulls all of that into one app: attendance, timetable, syllabus, and booking a doubt session, signed in with the college's own login.
Core jobs, one app
Screens designed
The line it protects