Creative
Product DesignerUX
StrategistSince 2020
Product DesignerUX
StrategistSince 2020
Gurleen
About me
A product designer in Delhi, five years in. I like the messy, high-stakes products more than the pretty ones.
So far I've worked on a platform that helps families pick a medical college without losing their minds, a marketplace that gets travellers invited to real Indian weddings, and an app a whole campus opens to check if they're about to fail on attendance. Very different products. The thing they have in common is that getting them wrong actually costs someone something— a seat, a trip, an exam — so they're worth getting right.
I don't just hand off Figma files. I sit with the research, argue about the flows, build the design system, and stay close to engineering until it's actually live.
My story- 0+
- Years of experience
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- Industries shipped in
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- Usability sessions run
Recent work
Three products I've spent real time inside. Drag across, and open whichever one you're curious about.
Every project ran the same loop — research, principles, iteration, validation, measurement. The industries change; the discipline doesn't.
What I do
Roughly the four things people hire me for. In practice they blur together on every project.
Working out what to build and why before anyone opens a design tool. Research, journey maps, and a plain-English take on what 'good' means for this specific product — with numbers attached so we can tell if we got there.
- Research synthesis
- Personas & journeys
- Design principles
- Metric targets
The one I'm most proud of
If you only open one case study, make it this one. The rest are on the work page.
We supported by
- Chandigarh University
- Thoughts2Binary
- Netsoft
- Figma
- Adobe
- Maze
- Jira
- Notion
- Miro
- Framer
MBBS Planet
Families could finally see which colleges were realistic for their rank, and what those colleges would actually cost, without cold-calling a coaching centre.
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- Fewer UI inconsistencies
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- Users usability-tested
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- Validation rounds
More case studies
A wedding-tourism marketplace and a student app. Same story each time: what was broken, what I tried, and what happened.
Things people said
Not polished testimonials — just lines from testing sessions that stuck with me, from the people these products were actually for.
It's the first app I check every morning — I finally know exactly how many classes I can miss.
Final-year studentCampusOne · student pilot This is the first place that told me the real fees and cutoffs without making me call anyone.
Parent of an aspirantMBBS Planet · counselling round This is the first site that didn't make me feel like I was being sold to.
Diary study participantRitualy · prototype test