Gurleen Kaur, Product Designer, Experience Designer, AI Native Designer
I’m Gurleen — a product designer who enjoys untangling tricky problems, chasing fresh ideas, and turning them into things people love to use.
Areas of practice: Product Design, Design System, Web Design, Product Thinking, UX Strategy, 0–1 Products, Data-Heavy UX.
Intro
I’m Gurleen — a product designer who enjoys untangling tricky problems, chasing fresh ideas, and turning them into things people love to use.
I’ve worked across fintech, SaaS, edtech, and consumer products, designing everything from mobile experiences and dashboards to complex workflows and design systems.
I care about the space between what users need, what businesses want, and what technology can actually make possible.
These days, I’m especially interested in AI-powered products, emerging interaction patterns, and using technology to make digital experiences feel more human.
Selected work
Featured work
I bridge user needs, business goals, and technology to create thoughtful product experiences that are simple, useful, and impactful.
Making investing data easier to understand.
An AI-powered investing app that combines portfolio tracking, market information and plain-language insights in one experience.
Making NEET counselling easier to navigate when every decision matters.
A data-heavy counselling platform helping NEET aspirants and their families predict realistic colleges, understand eligibility and fees, and build their preference lists with more confidence.
Designing a streaming platform where attention has value.
A two-sided video platform connecting viewers who earn rewards with creators who earn from the audience they build.
Design system
Designing trust into a cultural tourism marketplace.
A marketplace connecting travellers with Indian families willing to welcome them into real wedding celebrations.
Bringing everyday university tasks into one student experience.
A mobile campus companion combining attendance, timetable, syllabus, room information and doubt-session booking.
Vibe coded
Playground
Websites I’ve built with vibe coding.
Ritualy
A marketplace connecting travellers with Indian families willing to welcome them into real wedding celebrations.
Safe Haven
A website for Safe Haven Home Care, which provides personalised in-home care, from daily support to round-the-clock assistance.
MD Logistics
A website for MD Logistics, a transportation and supply chain company in Brampton, Ontario.
Naruladummyart
A shop for Narula Dummy Art, which supplies mannequins, dress forms and garment display products to retail from New Delhi.
MedCompass
A web platform that makes the medical admission journey simpler for NEET aspirants, with counselling, college prediction and choice filling in one place.
Capabilities
The areas I work in, from research and strategy to interfaces and design systems.
- Product Design
- UX Strategy
- Research
- Design Systems
- Data-Heavy UX
- Web Design
- 0–1 Product Design
-
AI-powered Products
- Interaction Design
How I work
I use research and iteration to move from a broad idea to a focused product. Here are the five stages, as they played out on MedCompass.
Read the case study
Research · Competitor analysis
Understand
01Understand the problem before deciding what to build.
Research · Survey findings
Define
02Separate the real user problem from assumptions about the solution.
Information architecture · User flows
Explore
03Decide where the product could take the most effort out of counselling.
Wireframes · UI design
Design
04Turn a complex counselling journey into something structured and easy to follow.
Usability testing · Iteration
Validate & Iterate
05Check whether users understood the experience, not just whether they could navigate it.