Gurleen Kaur.

Selected work

Work

I bridge user needs, business goals, and technology to create thoughtful product experiences that are simple, useful, and impactful.

Three TradeX phone screens showing portfolio value, market news and mutual funds, above the TradeX wordmark.
01 — Fintech

TradeXCase study

Making investing data easier to understand.

  • Fintech
  • AI
  • Data Visualization
  • Mobile
  • Interaction Design
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The MedCompass dashboard, with announcements, the Choice Filling Portal, Check Your List, the College Predictor and counselling videos.
02 — EdTech

MedCompassCase study

Making NEET counselling easier to navigate when every decision matters.

  • EdTech
  • Data-heavy UX
  • Research
  • Responsive Web
  • 0–1 Product
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The Vibeo home feed, with promotions for watching and creating above filters for all, trending, shorts and live.
03 — Video Streaming

VibeoCase study

Designing a streaming platform where attention has value.

  • Video Streaming
  • Creator Economy
  • Data Visualization
  • Web App
  • Design System
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The Ritualy home page: “Be More Than a Tourist. Be an Honored Guest.” above a gallery of Indian wedding photographs.
04 — Marketplace

RitualyCase study

Designing trust into a cultural tourism marketplace.

  • Marketplace
  • Trust
  • Booking UX
  • Journey Mapping
  • Web Design
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Five CampusOne app screens on phones: profile, doubt sessions, academic details, preferences and settings.
05 — EdTech

CampusOneCase study

Bringing everyday university tasks into one student experience.

  • EdTech
  • Mobile
  • UX Strategy
  • Behavioural Design
  • Student Research
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Let’s design something worth using.